Breaking the marketing template has been a norm with the “Baar Baar Dekho” team. In a marketing move as weird as it is innovative, and after being inundated by fan requests to let them have the “Kala Chashmas” (dark glasses) worn by lead pair Sidharth Malhotra and Katrina Kaif in the hit re-created song of that name, the makers have finally decided to put the two pairs of glasses up for auction!
The song “Kala Chashma” was released before the trailer and has made its way to top many charts, besides the social sites being full of videos of people dancing to the song, including celebs!
“Baar Baar Dekho” is produced by Excel Entertainment and Dharma Productions, and is directed by debutant Nitya Mehra. The film is scheduled for a worldwide release Sept. 9.
Watch the music video for the “Baar Baar Dekho” song “Kala Chashma”:
